Decision To Not Use Social Media

Web Presence

Many photographers have flocked to social mediums such as Facebook, Twitter and Google + to ply their wares and expertise.  I have shunned these platforms for the most part, believing that the time spent posting to these mediums can be used more beneficially elsewhere.  I continue to share this belief and if blog hits are anything to go by (around 3500 per week excuding robots and web crawlers), the numbers support my decision.

It appears that many individuals determine their success or the success of others based upon how many followers they have on Facebook, Twitter or Google +, rather than looking at the business and examining how much revenue is generated as a direct result of social media.  The last time I looked, most "followers" using Twitter and Google + were other photographers "sproating" how good they were or where they are going to next, and not potential buyers of your products or services.

Individuals often spend too much time engrossed in updating social media and forget that their time equates to money. 

I'm not suggesting that social media doesn't have a purpose or value, but it should not be used to determine a business's and individual's success or professional ability.